The different departments
Advertising agency Israel deals mostly with the strategic planning for the customer who wishes to advertise his services and / or products. The agency runs a market research, chooses the advertising concept, and produces it through the different medias it aquires for its customers. There are different departments involved in this process.
Branding department- creates a identity and a branding concept, as well as a mutual language that will מאפיין the brand and its products.
Creative department- takes the branding idea, and translates it to a creative and interesting way that will attract the customer.