A distinctive storefront
Bespoke visual direction, responsive page layouts and a consistent product experience.
STRATEGY → DESIGN → DEVELOPMENT
Some of our clients
FROM VISION TO LAUNCH
Watch an idea
come to life.
Choose a stage and discover how a business goal becomes a digital experience, step by step.
Start with the bigger picture.
Define audiences, goals and user journeys. Connect what the business needs with what people are looking for.
A visual explanation of our process; graphics do not represent performance data.
01 / SERVICESBARZILAY MOR
Barzilay Mor / services
Expertise, connected.
One connected approach to strategy, design, commerce and growth. Built around what your business actually needs.
Built around your next move.
01
Shopify & eCommerce
Custom storefronts, intuitive product discovery and a considered path from first visit to checkout.
02Web design & development
Distinctive websites that bring your positioning, content and customer experience together.
03Life sciences & B2B
Scientific catalogs, technical content and purchasing journeys for specialist audiences.
04Catalogs & integrations
Product data, catalog mapping and connections between commerce and business systems.
05SEO & digital growth
Search-ready structures, meaningful content and measurement that supports better decisions.
From discovery to launch.
01
Discover
Goals, audience, catalog and the systems behind the business.
02
Design
A clear structure, a distinctive visual language and a usable prototype.
03
Build
Responsive development, content and the integrations your project needs.
04
Evolve
Launch checks, measurement and a practical roadmap for improvement.
02 / SHOPIFYBARZILAY MOR
Barzilay Mor / shopify
Commerce without compromise.
A storefront that feels like your brand. A buying journey that makes sense. A foundation designed to evolve.
Every detail has a job.
Catalogs that make sense
Collections, product attributes, variants and filtering planned around how people shop.
Connected operations
Plan inventory, shipping and business-system integrations around your workflow and platform capabilities.
B2B buying journeys
Account needs, quotations and specialist purchasing requirements defined during discovery.
Migration with a plan
Map products, content and redirects before moving from an existing platform.
Launch and improvement
Device checks, navigation reviews and a measurement plan before the next iteration.
Frequently asked.
Can you improve an existing Shopify store?
Yes. We start with the current theme, catalog and customer journey, then define the changes that matter.
Can you connect an ERP or catalog?
We assess the available APIs, data quality and update requirements before committing to an integration scope.
What affects the project budget?
The number of templates, catalog complexity, content, integrations and migration requirements. We scope these before providing a proposal.
03 / LIFE SCIENCESBARZILAY MOR
LIFE SCIENCES / DIGITAL EXPERIENCES
Complex science.
Human experience.
Bringing scientific precision, distinctive design and technology together. Websites that turn complex products into clear journeys, from discovery to inquiry.
SCIENCE × DIGITAL
01 / LIFE SCIENCES02 / SCIENTIFIC COMMERCE03 / HUMAN-CENTERED DESIGN
WEBSITE EXAMPLES
Don’t just look.
Explore the experience.
Two examples from the digital world of life sciences. Scroll inside each website, expand the preview or watch the film — then explore the full site.
EXPLORATION / 01LIFE SCIENCES / B2B COMMERCE
A world of science.
One clear journey.
An exploration of scientific commerce: a rich catalog, immersive visuals and a connection between specialist information and the buying experience.
VAREUM
Life sciences · Shopify · B2B commerce
vareum.com/DESIGN PREVIEW
Scroll inside the frame to explore the website ↓Captured preview · Full website opens in a new tab
Watch the website tour / VAREUM
EXPLORATION / 02LABORATORY / BRAND COMMERCE
Product precision.
Digital clarity.
An exploration of a laboratory brand experience: a clean visual language, clear product structure and content that invites discovery.
SPICA
Laboratory equipment · Shopify · Brand commerce
spica.global/DESIGN PREVIEW
Scroll inside the frame to explore the website ↓Captured preview · Full website opens in a new tab
Watch the project film / SPICA
BEHIND THE EXPERIENCE
Complexity, considered.
Clarity, delivered.
Information architecture
Categories, applications and technical attributes that organize knowledge and help people find the right product.
Intelligent catalogs
Consistent structures for specifications, documents and supplier data — designed for search, filtering and growth.
Specialist journeys
From brand discovery to a specialist inquiry or purchase, with an intuitive experience on every screen.
PAID MEDIA / PERFORMANCE MARKETING
Creative meets audience.
Campaigns with purpose.
Campaign setup, management and optimization. Connecting the message, audience and landing page — with measurement that enables continuous improvement.
Instagram
Amazon AdsThe channel mix depends on business goals, audience, budget and advertising availability in the target market.
01 / Strategy & setup
Audience mapping, keyword research, account structure, conversion goals and a media plan. Define what to measure and how the conversion journey works.
02 / Creative & landing pages
Messaging, ads and creative variations for testing. Connect campaigns to relevant landing pages for a clear path from click to inquiry or purchase.
03 / Manage & optimize
Budget monitoring, audience and creative testing, bid adjustments and reporting. Improve using evidence and the goals agreed together.
How do we choose the right platforms?
Start with where the audience spends time and how they make decisions. Search can capture existing demand; social can support discovery, interest and remarketing. Every business needs its own channel mix.
What do we measure and report?
Metrics follow the goal: qualified inquiries, purchases, conversion cost and attributed revenue where available. Verify measurement connections and permissions, and distinguish platform reporting from website data.
Is media spend included in management?
Platform media spend, management fees and production or tool costs are defined separately in the proposal. Results also depend on the offer, market, budget and landing experience.
04 / ABOUTBARZILAY MOR
Barzilay Mor / about
Business understanding. Digital ambition.
Barzilay Mor connects brand, technology and commerce with the practical realities of running a business.
A partner for
the whole picture.
We work at the intersection of design, technology and commercial thinking. Our focus is on websites that communicate clearly, make complex products easier to navigate and support the way your business operates.
Our work brings particular attention to Shopify and life sciences, with an understanding of the needs of manufacturers, distributors and professional buyers.
How we approach every project.
Clarity first
Start with the audience, the business objective and the information people need.
Design with purpose
Make every layout, interaction and content decision earn its place.
Build for everyday use
Consider the people managing the site as well as the people visiting it.
HOW WE WORK
Business thinking.
Design sensibility.
Careful execution.
Barzilay Mor brings strategy, design and development together to create clear digital experiences. Our focus spans brand websites, Shopify commerce and life sciences — with care for the people using the site and the teams managing it.
01 / Discover & define
Understand the audience, their needs and the actions that matter to the business. Define goals, scope, success measures and dependencies before design begins.
02 / Structure the story
Map pages, user journeys and content hierarchy. Organize complex information so the core message and next action are clear.
03 / Design & build
Develop a visual language and consistent components, plan interactions and build for desktop and mobile. Consider accessibility, performance and content management throughout.
04 / Review & launch
Review layouts, navigation, forms and content against the agreed scope. Coordinate launch, transfer knowledge to the team and define next steps.
GOOD TO KNOW
Questions before we begin.
How do we start, and how long does a project take?
We begin with a discovery conversation and map goals, content and functionality. Milestones and timelines follow scope definition; duration depends on complexity and timely content and approvals.
Can our team update the website?
Content management is defined during discovery. We agree which areas are editable and plan clear structures, permissions and training within the chosen scope.
What should we prepare?
Business goals, audiences, brand assets, existing content, references and required integrations. If materials are missing, we agree who will prepare them.
What happens after launch?
Maintenance, updates and support responsibilities are agreed in advance. A follow-up phase can improve the site using usage data, feedback and evolving business needs.
05 / CONTACTBARZILAY MOR
Barzilay Mor / contact
Your next chapter starts here.
Tell us where you are today, and where you want to go. We’ll start with the right questions.